The Importance of Floral Design in Retail & Hospitality 2025

More than ever, discerning businesses are turning to considered floral design as a way to deepen the connection between their brand and their customers.

At Blooming Haus, we work with well-known names including Mou, Bluebird Chelsea, Bulgari, and more.

Discover how floral design can strengthen the experience at your hotel, retail store, restaurant, or bar — and why it’s one of the most effective investments in your brand environment.

All images in this article are taken from projects we designed for clients in the hospitality and retail industries.

Flowers are living things, and they create a real impact. They connect you with your customer in a way that static décor rarely does.

There is a sustained and growing focus on greenery, nature, and wellbeing in the built environment — and science supports it. As we explored in our article on plants and wellbeing, research has shown that exposure to flowers and foliage can boost mood and reduce stress. Those effects are meaningful in any guest-facing space.

Pair that with an ambitious, considered design and you give your guests something they haven’t seen before — a reason to stop, look, and remember.

At Blooming Haus, corporate and event floristry gives us room to push creative boundaries. In a competitive market, originality in your environment isn’t a luxury — it’s expected. Whether you’re commissioning a full conceptual installation throughout the space or focused pieces for a dining room, bar, or lobby, we can help.

Floral design should do more than decorate a space. It should articulate your brand values, establish your aesthetic position, and give guests a clear sense of who you are and what you stand for.

Want to know more about the power of flowers in hospitality and retail?

Let’s look at hotels, retail, restaurants, and bars in turn.

The best hoteliers understand that a guest’s first impression is formed before they’ve even spoken to anyone. Flowers are part of that first impression — and when they’re done well, they do several things at once:

• They create an immediate emotional response
• They signal care and attention to detail
• They set the tone for the entire stay

No two hotels are the same, and there’s no single formula for hotel florals. Every colour, texture, and arrangement should respond to the specific identity of the property.

At Blooming Haus, we work with hoteliers to develop distinctive designs that reflect their vision and align with their brand.

From white architectural installations to driftwood sculptures or wildflower table arrangements, we build designs that balance your aesthetic identity with your guests’ expectations.

Get in touch and we’ll meet with you to begin developing your floral direction. In the meantime, a few principles worth keeping in mind:

• Boutique and luxury properties reward creativity and intrigue — the lobby should feel like the beginning of a journey, not a waiting room.
• Wildflower and naturalistic choices can add warmth and ease to highly contemporary spaces.
• The floral aesthetic should be in dialogue with the hotel’s broader visual identity.
• Vivid, varied colours read as celebratory and seasonal; whites and greens create calm and space.
• Floral displays aren’t limited to flowers alone — structural and architectural materials can be incorporated to extend the concept.

Scale is determined by the space, the brief, and the brand — not by convention. Here’s how our process works:

1. We begin with an online design consultation to understand your property, your guests, and any initial ideas you have about direction, colour, and aesthetic.

2. We then visit your venue in person. Working on-site, we conceptualise the designs in context — taking into account colour, texture, architectural features, and the positioning and scale of each installation.

3. We refine the concepts through detailed drawings and source flowers and foliage from trusted growers, specifying varieties that are cut fresh to order. From there, your arrangements are constructed at our studio and installed at your property.

4. For clients who want a more holistic approach, we also offer styling services covering linens, crockery, and furniture — ensuring that all elements of your guest environment are coherent and considered.

All arrangements should be part of your overall design strategy — not an afterthought.

If you’re selling luxury products, the environment in which you sell them matters as much as the products themselves. Floral design elevates the retail experience — it reinforces a collection, marks a moment, and gives customers a reason to engage beyond the transaction.

• A well-designed window display stops people on the street and communicates your brand at a glance.

• Floral installations add a layer of narrative — telling the story of who you are, not just what you sell.

• In retail, environment is part of the proposition. A beautiful, original installation creates the kind of experience customers want to share.

Our safari-scape window display for Mou was made entirely from dried needle grasses and bunny tails, designed to echo their slogan “Live simply. Love nature.” Mou blends traditional hand-crafted techniques with contemporary styling, and the installation reflected that directly — minimal, natural, and specific to their identity.

There are clear commercial reasons for investing in floral design for your restaurant:

• Colour psychology plays a direct role in dining experience — vivid, warm tones create energy; whites, greens, and naturalistic palettes promote calm and ease.

• A distinctive floral environment makes your restaurant the natural choice for celebrations, and positions you well for seasonal collaborations and branded promotions.

• Flowers generate positive emotions — and positive emotions bring people back.

To get the most from your investment, a few practical principles:

• Choose flowers and colours that are in keeping with the overall theme and atmosphere of your restaurant.

• Accent specific areas to create talking points and photograph-worthy moments throughout the space.

• Be cautious with strongly fragrant varieties — scent can interfere with the dining experience. Speak to us if you’d like guidance on fragrance-appropriate choices.

Floral design in bars is often where we get to be most inventive. A distinctive floral structure in a bar environment creates atmosphere and identity in a way that conventional interior elements rarely match.

A few things to consider when commissioning florals for a bar:

• Colours and scents should reinforce your overall theme, not compete with it.

• Practicalities matter — any display positioned on or near the bar must allow staff to work freely without obstruction.

• Floral structures can be used to create intimate zones within a large space without sacrificing natural light.

We’ve worked with bars across London to develop distinctive sustainable installations suited to their environment. Contact us to discuss what’s possible for your space.

Sustainability isn’t a trend at Blooming Haus — it’s the foundation of how we work. We’re the world’s only floral design studio to hold both B Corp and Planet Mark certification, and we apply that commitment at every stage of every project.

Choosing Blooming Haus means your brand benefits from our sustainability credentials as well as our design work.

Some of the ways we put this into practice:

• Powering our studio using green energy.
• Composting organic waste through our Com:post partnership.
• Reusing flower buckets and recycling packaging.
• Sourcing flowers locally wherever possible, prioritising British-grown varieties.
• Working with suppliers certified by the Soil Association and the Rainforest Alliance.
• Using probiotic cleaning products throughout the studio.
• Supporting the National Forest and the Woodland Trust through tree planting tied to our projects.

We hold ourselves to account on sustainability — and our B Corp and Planet Mark certifications verify that independently. When you work with us, you get floral design that supports your ESG commitments as well as your aesthetic ones.

Floral design in hospitality and retail is more than decoration. Done well, it tells your story, shapes your guests’ experience, generates organic content, and reinforces brand loyalty. And with the right design partner, it also supports your sustainability reporting.

We offer specialist floral design services across London for hotels, restaurants, bars, and retailers. Whether you’re commissioning a one-off installation or looking for a long-term design relationship, we’ll work with you to ensure your floral programme is right for your space, your brand, and your guests.

Flowers also give you the flexibility to evolve your environment without structural change — vital for returning guests who expect to see something fresh each time they visit. That’s where our contract flowers service comes in.

Our subscription and delivery service keeps your premises current and original throughout the year. Here’s why many of our hospitality and retail clients choose contract flowers alongside their installation work.

Strong floral environments create talking points, drive social sharing, and make a clear statement about the standards your business holds itself to. Research has also shown that exposure to flowers and living plants can reduce stress and improve mood — a benefit that extends to your team as well as your guests.

From table centrepieces to full-scale lobby installations, considered floral design communicates quality and craft at every scale. We work with your brand palette and our own art direction to create arrangements that are visually coherent and distinctly yours — or, where the brief calls for it, we use colour and form to create a deliberate contrast that makes the space feel unexpected.

We’re also available to advise on colours and varieties that complement your space and make a considered statement.

We arrange installation before your venue opens, so your guests are met with a finished space from the moment the doors open.

Our contract service includes regular delivery of freshly sourced arrangements alongside weekly tending visits to maintain a consistent, high-quality finish between deliveries.

• CORPORATE & EVENTS FLOWERS
• CONTRACT FLOWERS – HOW IT WORKS
• HOW TO CHOOSE FLOWERS FOR YOUR CORPORATE EVENT

Have a question about floral design for your hospitality or retail business? Send us an email — we’d love to hear from you.