5 Luxury Fashion Brands & Their Iconic Event Flowers by Blooming Haus

Blooming Haus has worked with a number of the world’s most recognised fashion and media brands on events, photoshoots, and installations across London.

Below is a selection of those collaborations — what the brief was, what we made, and how we approached it.

1. Vogue
2. Tatler Magazine
3. Sophia Webster
4. PANGAIA
5. ME + EM for Chelsea in Bloom
6. Enquire About Your Event

Blooming Haus has designed and installed floristry across several Vogue events, including the Forces for Change dinner on 5 December 2022.

Launched in September 2019, Forces for Change recognises individuals across fashion, politics, and culture working to make substantive contributions. The December 2022 event took place at The Londoner Hotel in Leicester Square.

The emphasis was on an understated, elegant installation to complement rather than compete with the occasion.

Guests included Victoria Beckham, Naomi Campbell, Sinéad Burke, and Irina Shayk.

Those honoured included LVMH Prize winner Priya Ahluwalia, Girls United founder Romina Calatayud, and Iranian activists Shiva Mahbobi, Roxanna Vatandoust, Mahsa Alimardani, Elika Ashoori, and Shadi Sadr.

British Vogue Editor-in-Chief Edward Enninful’s preference for white roses shaped the palette of the design. The sustainable process — no plastics, fully compostable materials — was appropriate for an event focused on positive change.

The Forces for Change event closed a year in which we also provided floristry for the Vogue 100 Breakfast — an intimate morning event with Anna Wintour and Edward Enninful at the start of London Fashion Week in March 2022, again centred on white roses.

The same month, we installed at the Fashion and Film Party at Annabel’s, where guests included Emma Watson, Naomi Campbell, Kate Moss, and Rebel Wilson. White roses, roselilies, and baby’s breath across the venue alongside Jo Malone candles and Tiffany & Co. diamonds.

The Vogue collaboration extended into 2023 with our work at the Fashion and Film Party that year — the full account of which is in our journal.

The May 2023 issue of Tatler covered “The Rossettis” exhibition at Tate Britain — a survey of the Rossetti generation through the Pre-Raphaelite years and beyond.

Nature was central to the work of Dante Gabriel Rossetti, Christina Rossetti, and Elizabeth Siddal. We provided the florals for the issue’s photoshoot, working with that same source material: seasonal flowers and foliage in arrangements that sat within the period aesthetic without recreating it literally.

Tate Britain’s exhibition presented the artists’ approach through drawings, paintings, photography, design, and spoken poetry. The florals for the shoot needed to carry that same sense of natural abundance without overpowering the editorial styling.

Sophia Webster launched her accessories label internationally in 2012 and has built a reputation for colour-led, floral-influenced design.

We provided florals for the brand’s collection launch photoshoot — working from a brief that called for arrangements in keeping with the botanical character of the footwear being shot.

PANGAIA works with materials including food waste, hemp fibres, and wildflowers to develop more sustainable everyday products. Their environmental approach aligns with our own, and we designed and installed their event flowers with that brief in mind.

The work required arrangements that functioned as objects in their own right — precise, considered, and made without plastics or synthetic materials.

More on our approach to sustainability in event design:

“Climate Change | 11 Ways Your Business Can Be Part of The Solution”

Clare Hornby built ME + EM around three design principles she calls the “three Fs”: flattering, functional, and forever appeal.

When the brand commissioned Blooming Haus to design their window installation for Chelsea in Bloom 2022, we took those same three principles as a starting point — building a display that served the brand’s visual identity, worked at street scale, and used only natural materials we could account for after the event.

Chelsea in Bloom runs alongside the RHS Chelsea Flower Show and is a free public festival produced by Cadogan in association with the RHS. In 2022, almost 100 shops participated.

The installation — titled “Mysterious Ravines” — used no fake materials or chemical spray. When it was dismantled, the flowers were distributed to passersby on the street rather than disposed of.

Whether the brief is a single window installation or a full venue commission, the process is the same: a site visit, original drawings, and an installation built to work with the space.

To discuss floristry for your event or brand activation:

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1. The Importance of Floral Design in Retail & Hospitality
2. Climate Change | 11 Ways Your Business Can Be Part of The Solution
3. Biophilic Design for Businesses in London: Why it Matters