Blooming Haus: A Vibrant Recap of Our Top 12 Floral Moments in 2023
In 2023, Blooming Haus worked across twelve events – from our largest installation to date at Vogue World, to the opening of our new studio space in Battersea.
Each entry below includes links to press coverage and, where available, further detail on the design and logistics. Our Instagram highlight reels carry additional behind-the-scenes footage for most events.
Each entry below includes links to press coverage and, where available, further detail on the design and logistics. Our Instagram highlight reels carry additional behind-the-scenes footage for most events.
Blooming Haus | Best Moments of 2023
1. Vogue World
2. Vogue World Afterparty
3. Vogue 100 LFW Breakfast at Vogue House
4. Roksanda SS24 Show for LFW
5. Erdem SS24 Show for LFW
6. Bulgari Showcase
7. BAFTA Fashion & Film Afterparty
8. Conde Nast Johansens, Awards of Excellence
9. Vogue | Forces for Change Party
10. Glamour | Women of the Year Awards
11. Celebrating Our New Space | A Floral Gallery by Blooming Haus
12. Raffles London at The OWO Christmas Light Switch On
2. Vogue World Afterparty
3. Vogue 100 LFW Breakfast at Vogue House
4. Roksanda SS24 Show for LFW
5. Erdem SS24 Show for LFW
6. Bulgari Showcase
7. BAFTA Fashion & Film Afterparty
8. Conde Nast Johansens, Awards of Excellence
9. Vogue | Forces for Change Party
10. Glamour | Women of the Year Awards
11. Celebrating Our New Space | A Floral Gallery by Blooming Haus
12. Raffles London at The OWO Christmas Light Switch On
1. Vogue World – Our Biggest Installation to Date
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More than 20,000 crimson roses filled Theatre Royal Drury Lane on 14 September 2023 for Vogue World – our largest single installation to date.
The result was one of the most photographed red carpets of London Fashion Week.
The result was one of the most photographed red carpets of London Fashion Week.
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FOR THE FULL SCOOP:
1. Vogue World | What Happens to The Flowers Once the Event is Over?
2. Vogue World | Bureau Betak & Blooming Haus Kick Off London Fashion Week 2023
1. Vogue World | What Happens to The Flowers Once the Event is Over?
2. Vogue World | Bureau Betak & Blooming Haus Kick Off London Fashion Week 2023
2. Vogue World Afterparty
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The afterparty was dressed in white and green – baby’s breath, white roses, viburnum, and garden hydrangeas.
Guests included Princesses Beatrice and Eugenie, Claire Foy, Simone Ashley, and Leonardo DiCaprio.
READ MORE:
1. See All The Stars Inside Vogue World’s Exclusive After-Party
Guests included Princesses Beatrice and Eugenie, Claire Foy, Simone Ashley, and Leonardo DiCaprio.
READ MORE:
1. See All The Stars Inside Vogue World’s Exclusive After-Party
3. Vogue 100 LFW Breakfast at Vogue House
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In the days before London Fashion Week opened, Vogue100 and Edward Enninful hosted an intimate breakfast in the boardroom at Vogue House.
We provided the florals – white roses, understood to be Enninful’s preferred bloom – alongside a setting completed by black and white prints from Irving Penn, Richard Avedon, and Annie Leibovitz.
READ MORE:
1. Vogue100 and Edward Enninful Hosted a London Fashion Week Breakfast at Vogue House
We provided the florals – white roses, understood to be Enninful’s preferred bloom – alongside a setting completed by black and white prints from Irving Penn, Richard Avedon, and Annie Leibovitz.
READ MORE:
1. Vogue100 and Edward Enninful Hosted a London Fashion Week Breakfast at Vogue House
4. Roksanda SS24 Show for London Fashion Week
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Inspired by monastery paintings, the Roksanda SS24 runway florals at the Barbican Centre combined hydrangeas, green carnations, and monstera leaves in a textured, grounded composition.
After the show, the arrangements were repurposed into bouquets for guests.
After the show, the arrangements were repurposed into bouquets for guests.
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5. Erdem SS24 Show for London Fashion Week
Erdem’s SS24 show took place at dusk in the British Museum’s Colonnades. We created miniature golden bouquets for front-row seats, complementing the collection’s recurring yellow and pink palette.
6. Bulgari Showcase
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The Bulgari Showcase brought together leading figures from the wedding and events industry at the Ballroom of Bulgari Hotel London.
We designed the floral stage dressing, taking reference from Bulgari’s jewellery heritage.
We designed the floral stage dressing, taking reference from Bulgari’s jewellery heritage.
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7. BAFTA Fashion & Film Afterparty 2023
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For the third consecutive year, we provided the florals for this event. White blooms have been our consistent choice across all three iterations – each year’s arrangement distinct in composition, responding to the themes of the occasion.
FOR THE FULL SCOOP:
1. Blooming Haus Flowers for Vogue Fashion and Film Party 2023
2. Blooming Haus Flowers for Vogue Fashion and Film Party 2022
1. Blooming Haus Flowers for Vogue Fashion and Film Party 2023
2. Blooming Haus Flowers for Vogue Fashion and Film Party 2022
8. Conde Nast Johansens, Awards of Excellence Event
The Condé Nast Johansens Awards of Excellence recognises quality across the publication’s recommended properties – a reference point for both consumers and travel professionals.
We created the structural floristry for the event, working bold blooms into architectural arrangements.
We created the structural floristry for the event, working bold blooms into architectural arrangements.
9. Vogue Forces for Change
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We created the red carpet florals for British Vogue’s 2023 Forces for Change dinner.
Events with sustainability at their core align closely with how we work – as the world’s only floral design studio to hold both B Corp and Planet Mark certification, and as members of the Floricultural Sustainability Initiative.
READ MORE:
1. All Of The Stars At British Vogue‘s Forces For Change Celebration At The Maine Mayfair
Events with sustainability at their core align closely with how we work – as the world’s only floral design studio to hold both B Corp and Planet Mark certification, and as members of the Floricultural Sustainability Initiative.
READ MORE:
1. All Of The Stars At British Vogue‘s Forces For Change Celebration At The Maine Mayfair
10. Glamour Women of The Year Awards
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For the Glamour Women of the Year Awards, we designed arrangements that responded to the occasion: rich in texture, relying on uncommon bloom choices as a counterpoint to more conventional awards floristry.
READ MORE:
1. How to host an epic seasonal celebration inspired by the GLAMOUR Women of the Year Awards 2023
READ MORE:
1. How to host an epic seasonal celebration inspired by the GLAMOUR Women of the Year Awards 2023
11. A Floral Art Gallery by Blooming Haus
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We opened our new studio space in Battersea in 2023 and marked the occasion with a private event for clients, colleagues, friends, and family.
Set within the building’s Victorian arched architecture before its broader transformation, the space became a gallery for work by every member of the team – a record of where we had arrived and a foundation for what followed.
Set within the building’s Victorian arched architecture before its broader transformation, the space became a gallery for work by every member of the team – a record of where we had arrived and a foundation for what followed.
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12. Raffles London at The OWO Christmas Light Switch On
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To close the year, we completed the Christmas installation at Raffles London at The OWO. Working overnight, the team dressed the hotel’s public spaces ready for the official light switch-on – accompanied by carols – the following morning.
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